ECJ: Ban on third-party platforms for luxury items permissible
The long-awaited judgment of the ECJ (judgment of December 6, 2017, C-230/16) in the Coty case is here: A supplier of luxury goods can ban its authorized dealers who
Neue Vertriebskanäle und deren Verknüpfung mit traditionellen Vertriebsformen stellen Hersteller und Markenhändler vor einige rechtliche Herausforderungen. Die feste Etablierung des online-Handels als weitere Vertriebssäule verlangt, dass Unternehmen auf allen Vertriebsstufen Multichannel-Vertrieb für sich optimal einsetzen.
andrelang law has been advising manufacturers, importers and dealers from a wide range of sectors on how to structure their sales and adapt it to new developments in sales law for many years.
Design, structuring and adaptation of distribution systems | eCommerce | Dealer and Agent Agreements
Compliance Advice | Interlocking Limitations of Liability | Protection against cybercrime
Compensation for damages in the execution of the contract | Compensation claim | Representation in court proceedings
As a specialist lawyer for international business law and specialist lawyer for commercial and corporate law, Dr. Christian Andrelang, LL.M. cross-industry legal sales expertise in domestic and cross-border matters. Distribution law is one of his particular core competencies. San expertise in German and EU distribution law includes the following topics:
Feel free to contact andrelang law with your sales and competition law issues. It is crucial to understand your situation and your goal precisely in order to check the appropriate procedure for you in the first step.
Häufig führen mehrere Wege zu Ziel. Wo das bei Ihnen der Fall ist, entwickeln wir anhand der Beurteilung Ihrer rechtlichen Situation die für Sie passende Lösung und Kombination von Handlungsoptionen.
The chosen solution is implemented in a legally secure manner. As far as possible, the result agrees with your goal. So that your company can operate safely on the market.
Of course, you can fully rely on me and my law firm andrelang law in Munich for support. Ask me without obligation.
Arbeiten Sie mit Vertragshändlern zusammen, ist es entscheidend, dass die Vertragshändler Ihre Marke und Ihre Produkte verstehen. Ihre Händler müssen die Markenerfahrung zu ihren Kunden „transportieren“. So sichern Sie den Ruf Ihrer Marke und Ihrer Markenprodukte. Ihre Händler müssen Ihre Qualitätsvorgaben für den offline- und online-Vertrieb erfüllen, damit Sie die Einheitlichkeit der Marken- und Produktwahrnehmung sichern, insbesondere nach der neuen Vertikal-GVO 720/22. Dr. Christian Andrelang, LL.M. versteht sich als Ihr rechtlicher Sparrings-Partner bei der rechtlichen Absicherung dieser Ziele. Er gestaltet Ihnen für Ihre Kooperation mit Händlern Vertriebsverträge, die alle rechtlichen Instrumente nutzen, um den markengerechten Vertrieb Ihrer Produkte und Leistungen abzusichern.
Am Beginn meiner Beratungstätigkeit steht häufig zuerst die Wahl eines passenden Vertriebssystems. Unter Nutzung der umfassenden rechtlichen Vertriebserfahrung prüfen wir verschiedene Möglichkeiten, um dem Markenimage Ihrer Produkte und Leistungen gerecht zu werden. Unter den unterschiedlichen Möglichkeiten versteht man beispielsweise den Einsatz von online-Direktvertrieb, Importeuren, Shop-In-Shop-Systemen und den Multi-Channel-Vertrieb. Selektiver Vertrieb ist oft die geeignete Option, um den Ruf Ihrer Markenprodukte zu etablieren, zu sichern und zu steigern. Meine Branchenkenntnisse reichen von Kfz-Handel, über Musikequipment und -instrumente, Kosmetika, Fitnessgeräte bis hin zu Haushaltsgegenstände und vieles mehr.
As your lawyer, I offer you comprehensive advice on the choice of sales structure. Proven options here are a selective distribution system, direct sales, online platforms, as well as cooperation with dealers, sales representatives, commission agents or the granting of brand licenses.
Selective distribution means in particular that the manufacturer only gives specially authorized dealers the right to sell the products. Distribution law places different requirements on selective distribution systems.
Qualitative distribution schemes will not be allowed until all distributors meet the selection criteria and are authorized to distribute.
If the number of dealers is limited, certain antitrust restrictions must be observed. I would be happy to explain the details and options to you in a personal meeting.
Another component in addition to the brand presentation is a uniform concept for the delivery of goods as part of selective sales. This includes, for example, the design of your general terms and conditions for the sale, delivery and provision of services in accordance with current General Terms and Conditions law and the German Commercial Code. The inclusion of consumer protection regulations in online trading, securing claims in the event of defects in the supply chain and protection against product piracy are important components of my solution for your sales structure.
Like a commercial agent, an authorized dealer can also be entitled to a claim for compensation when the contract is terminated. I will advise you on the requirements and take them into account when drafting the contract. In the event of disputes, I will support you in negotiations and, if necessary, represent you in court.
E-commerce has become an integral part of product sales. It offers many opportunities for sales and marketing. However, this creates many legal challenges, which I would be happy to master with you as a specialist lawyer for international business law and specialist lawyer for commercial and corporate law.
eCommerce not only means sales, but also poses a risk of Internet fraud. Many companies blindly trust orders and deliver accordingly. In retrospect, however, it may turn out that the company was deceived about the identity of the allegedly ordering customer. The customer or company specified on the order does not exist or did not order. As a result, payments are not made and the company is left with the damage.
The long-awaited judgment of the ECJ (judgment of December 6, 2017, C-230/16) in the Coty case is here: A supplier of luxury goods can ban its authorized dealers who
Internal guidelines and employee training can prevent the risk of fraud. Sometimes the perpetrators can be identified even if the goods were delivered abroad. Feel free to contact me if your company has become a victim of Internet crime or if you want to protect your company against it.
If you don't trust the big sales platforms and your own web shop doesn't fully cover your sales needs, you can join forces with other manufacturers, dealers or service providers in your city or region and set up your own platform. With my legal support as a lawyer for distribution law, take advantage of the advantages that digitization offers you.
Commercial agents are important sales intermediaries, but they are subject to special legal protection. As a lawyer in commercial agency law, I have already advised many companies and commercial agents and represented their interests in negotiations and in court.
When existing commercial agency contracts are terminated, the commercial agent is entitled to compensation – under certain conditions also the authorized dealer. The calculation of the compensation claim is complicated. I know the pitfalls and use legal leeway to get the best out of you. If necessary, I will fight your case in court for you.
Compliance in sales is becoming increasingly important. Antitrust law in particular is of particular importance here. Antitrust law prohibits the setting of resale prices for your dealers, but allows non-binding price recommendations. However, price recommendations are no longer non-binding if the retailer is promised advantages or disadvantages for adhering to them.
As a specialist lawyer for international business law and commercial and corporate law, I can advise you on how to keep your price recommendations non-binding based on my particular experience in sales antitrust law. I train your sales team based on specific cases from current case law and the antitrust authorities and develop compliance guidelines for you. Your sales team needs to understand your selective sales system. As part of training, I explain the compliance guidelines to your team and what needs to be considered in the contract for the selective distribution system.
Feel free to contact me if you are a managing director, CEO, sales manager, compliance officer or marketing agency and need solutions for price recommendations and the design of conditions.
No brand manufacturer can exist alone on the market today. Supply chains with suppliers, refiners, service providers, agencies and customers are now closely interlinked. This leads to various liability risks. Claims that your customer asserts against your company must be able to be passed on to your supplier with legal certainty. Don't get caught between claims of liability and limitation of liability.
Wettbewerbsrecht ist ein Teil des gewerblichen Rechtsschutzes. In der dynamischen Geschäftswelt von heute ist es von größter Bedeutung, sich sowohl gegen unlauteren Wettbewerb zu schützen als auch sicherzustellen, dass das eigene Unternehmen nicht versehentlich gegen geltendes Wettbewerbsrecht verstößt. Das Gesetz gegen den unlauteren Wettbewerb (UWG) stellt klare Richtlinien auf, um unlauteren Wettbewerb zu verhindern und so einen fairen und transparenten Markt zu gewährleisten.
Wann ist Wettbewerb unlauter? Hier sind einige der zentralen Punkte, wann Wettbewerb als unlauter betrachtet wird:
Das sind nur einige Beispiele. Das UWG enthält eine detailliertere und umfassendere Aufzählung von Verhaltensweisen, die als unlauterer Wettbewerb betrachtet werden können. Wenn man vermutet, dass ein Mitbewerber unlauter handelt oder wenn man sicherstellen möchte, dass das eigene Geschäftsverhalten konform mit dem UWG ist, sollte man rechtlichen Rat einholen.
Als Ihr Anwalt an der rechtlichen Schnittstelle zwischen Vertriebsrecht, Wettbewerbsrecht und Gewerblichem Rechtsschutz berate ich Sie und Ihr Unternehmen doppelt: Ich helfe Ihnen dabei, sich vor Übergriffen von Anbietern und Mitbewerbern zu schützen, die unlauteren Wettbewerb betreiben, und begleite Sie gleichzeitig durch den rechtlichen Dschungel, damit Ihr Unternehmen stets UWG-konform agiert. Eine unerwartete Abmahnung kann gravierende wirtschaftliche Folgen haben, deshalb ist Prävention ebenso wichtig wie Intervention.
Ob es darum geht, gegen eine erhaltene Abmahnung vorzugehen, eine einstweilige Verfügung zu erwirken oder sicherzustellen, dass Ihre Geschäftspraktiken im Einklang mit dem Vertriebsrecht und UWG stehen: Bei mir steht der Mandant im Mittelpunkt. Gemeinsam navigieren wir durch die Herausforderungen des Wettbewerbsrechts und stellen sicher, dass Sie sowohl geschützt als auch regelkonform agieren.
I prefer to help you to get your rights without time-consuming legal disputes. However, should disputes arise in connection with your sales that cannot be clarified out of court, I will fight as a litigator for your case in court and represent your interests. My many years of litigation experience extends to numerous distribution law court proceedings in the first and second instance, especially the Higher Regional Court of Frankfurt and Munich.
As a specialist lawyer for international sales law, I support many companies in sales law issues with an international dimension. Nowadays there are hardly any companies that are not active in at least parts of the EU. Antitrust bans that apply to sales and consumer protection rights are standardized throughout Europe. I will therefore also advise you on the legally optimized distribution of your products and services in the EU. For example, if you are planning the EU-wide market launch of your products, I will develop the right sales structure for you.
If necessary, I can access a dense network of foreign law firms that can support us with specific questions. This also applies to legal challenges that may arise for your company from cross-border deliveries or terminated contracts with dealers, commercial agents or manufacturers.
If you would like to make use of my services as a lawyer and specialist lawyer for corporate and commercial law, please do not hesitate to contact me at any time.
You can reach my law firm andrelang law by telephone on the number 089/2020 1272, per email to candrelang@andrelang-law.com or about that online contact form. I look forward to welcoming you to my office soon.
Die Gründung von Einkaufsgemeinschaften ist eine verbreitete Praxis in vielen Branchen. Hier finden Sie kartellrechtliche Informationen dazu.
Business law, especially antitrust and distribution law, plays a crucial role for companies.
The GmbH, for which a managing director worked, can be held liable for damage under certain conditions, for example in the case of bribery.