Donnersbergerstrasse 5

80634 Munich

Cross-industry legal sales expertise

Distribution and Competition Law

New distribution channels and their linking to traditional forms of distribution pose a number of legal challenges for manufacturers and brand retailers. The firm establishment of online trade as a further sales pillar requires companies to use multichannel sales optimally for themselves at all sales levels.

andrelang law has been advising manufacturers, importers and dealers from a wide range of sectors on how to structure their sales and adapt it to new developments in sales law for many years. 

  • Distribution Agreements

    Design, structuring and adaptation of distribution systems | eCommerce | Dealer and Agent Agreements

  • Advice

    Compliance Advice | Interlocking Limitations of Liability | Protection against cybercrime

  • exercising your rights

    Compensation for damages in the execution of the contract | Compensation claim | Representation in court proceedings

1. Contact and understanding

Feel free to contact andrelang law with your sales and competition law issues. It is crucial to understand your situation and your goal precisely in order to check the appropriate procedure for you in the first step.

2. Options and solution

There are often several paths to a goal. Where this is the case for you, we develop the right solution and combination of options for you based on the assessment of your legal situation,

3. Implementation and result

The chosen solution is implemented in a legally secure manner. As far as possible, the result agrees with your goal. So that your company can operate safely on the market.

Do you need legal advice?

Of course, you can fully rely on me and my law firm andrelang law in Munich for support. Ask me without obligation.

distribution systems

Design, structuring and adaptation of distribution systems

When working with distributors, it is critical that distributors understand your brand and products. Your retailers need to “transport” the brand experience to their customers. This is how you secure the reputation of your brand and your branded products. Your dealers must meet your quality requirements for offline and online sales so that you ensure uniform brand and product perception, especially according to the new vertical BER 720/22. dr Christian Andrelang, LL.M. sees itself as your legal sparring partner for the legal safeguarding of these goals. He drafts sales contracts for you for your cooperation with dealers, which use all legal instruments to ensure the brand-appropriate sales of your products and services.

At the beginning of my consulting work, the first step is often the selection of a suitable distribution system. Using our extensive legal sales experience, we examine various options for doing justice to the brand image of your products and services. The different possibilities include, for example, the use of online direct sales, importers, shop-in-shop systems and multi-channel sales. Selective distribution is often the right option to establish, secure and increase the reputation of your branded products. My knowledge of the industry ranges from automotive trade, musical equipment and instruments, cosmetics, fitness equipment to household items and much more. 

The following legal aspects are important when designing the sales structure:

As your lawyer, I offer you comprehensive advice on the choice of sales structure. Proven options here are a selective distribution system, direct sales, online platforms, as well as cooperation with dealers, sales representatives, commission agents or the granting of brand licenses.

Selective distribution means in particular that the manufacturer only gives specially authorized dealers the right to sell the products. Distribution law places different requirements on selective distribution systems.
Qualitative distribution schemes will not be allowed until all distributors meet the selection criteria and are authorized to distribute.
If the number of dealers is limited, certain antitrust restrictions must be observed. I would be happy to explain the details and options to you in a personal meeting.

Another component in addition to the brand presentation is a uniform concept for the delivery of goods as part of selective sales. This includes, for example, the design of your general terms and conditions for the sale, delivery and provision of services in accordance with current General Terms and Conditions law and the German Commercial Code. The inclusion of consumer protection regulations in online trading, securing claims in the event of defects in the supply chain and protection against product piracy are important components of my solution for your sales structure.

Like a commercial agent, an authorized dealer can also be entitled to a claim for compensation when the contract is terminated. I will advise you on the requirements and take them into account when drafting the contract. In the event of disputes, I will support you in negotiations and, if necessary, represent you in court.

E-commerce, platform sales and platform bans

Support in e-commerce according to applicable distribution law​

E-commerce has become an integral part of product sales. It offers many opportunities for sales and marketing. However, this creates many legal challenges, which I would be happy to master with you as a specialist lawyer for international business law and specialist lawyer for commercial and corporate law.

In particular, I can support you with my expertise in distribution law on the following topics:

eCommerce not only means sales, but also poses a risk of Internet fraud. Many companies blindly trust orders and deliver accordingly. In retrospect, however, it may turn out that the company was deceived about the identity of the allegedly ordering customer. The customer or company specified on the order does not exist or did not order. As a result, payments are not made and the company is left with the damage.

Internal guidelines and employee training can prevent the risk of fraud. Sometimes the perpetrators can be identified even if the goods were delivered abroad. Feel free to contact me if your company has become a victim of Internet crime or if you want to protect your company against it.

Local and regional distribution platforms

Legal support for local and regional distribution platforms

If you don't trust the big sales platforms and your own web shop doesn't fully cover your sales needs, you can join forces with other manufacturers, dealers or service providers in your city or region and set up your own platform. With my legal support as a lawyer for distribution law, take advantage of the advantages that digitization offers you.

I offer you the following solutions:

commercial agent

Legally secure drafting of contracts

Commercial agents are important sales intermediaries, but they are subject to special legal protection. As a lawyer in commercial agency law, I have already advised many companies and commercial agents and represented their interests in negotiations and in court.

When drafting commercial agency contracts, I pay attention to the opportunities and risks that commercial agency law offers:

When existing commercial agency contracts are terminated, the commercial agent is entitled to compensation – under certain conditions also the authorized dealer. The calculation of the compensation claim is complicated. I know the pitfalls and use legal leeway to get the best out of you. If necessary, I will fight your case in court for you.

Compliance Advice

Advice mainly on price recommendations

Compliance in sales is becoming increasingly important. Antitrust law in particular is of particular importance here. Antitrust law prohibits the setting of resale prices for your dealers, but allows non-binding price recommendations. However, price recommendations are no longer non-binding if the retailer is promised advantages or disadvantages for adhering to them.

As a specialist lawyer for international business law and commercial and corporate law, I can advise you on how to keep your price recommendations non-binding based on my particular experience in sales antitrust law. I train your sales team based on specific cases from current case law and the antitrust authorities and develop compliance guidelines for you. Your sales team needs to understand your selective sales system. As part of training, I explain the compliance guidelines to your team and what needs to be considered in the contract for the selective distribution system.

Feel free to contact me if you are a managing director, CEO, sales manager, compliance officer or marketing agency and need solutions for price recommendations and the design of conditions.

Supply Chains and Limitation of Liability

Dovetailing of liability limitations in supply chains with suppliers and customers

No brand manufacturer can exist alone on the market today. Supply chains with suppliers, refiners, service providers, agencies and customers are now closely interlinked. This leads to various liability risks. Claims that your customer asserts against your company must be able to be passed on to your supplier with legal certainty. Don't get caught between claims of liability and limitation of liability.

To minimize your liability risk, I offer you the following services and solutions:
In the event of liability, I support you as a lawyer and specialist lawyer for international business law and specialist lawyer for commercial and corporate law as follows:

court proceedings

Representation in court proceedings

I prefer to help you to get your rights without time-consuming legal disputes. However, should disputes arise in connection with your sales that cannot be clarified out of court, I will fight as a litigator for your case in court and represent your interests. My many years of litigation experience extends to numerous distribution law court proceedings in the first and second instance, especially the Higher Regional Court of Frankfurt and Munich. 

Representation in court
I will check whether an out-of-court settlement is possible or represent you in court.

International Distribution Law

Joint ventures and brand distribution

As a specialist lawyer for international sales law, I support many companies in sales law issues with an international dimension. Nowadays there are hardly any companies that are not active in at least parts of the EU. Antitrust bans that apply to sales and consumer protection rights are standardized throughout Europe. I will therefore also advise you on the legally optimized distribution of your products and services in the EU. For example, if you are planning the EU-wide market launch of your products, I will develop the right sales structure for you.

If necessary, I can access a dense network of foreign law firms that can support us with specific questions. This also applies to legal challenges that may arise for your company from cross-border deliveries or terminated contracts with dealers, commercial agents or manufacturers. 

Read More
dr Andrelang successfully enforced our claims after the termination of our commercial agency contract and fought for our rights. We have received compensation and our sales agent compensation. Above all, he was always available. Thanks very much.
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My co-partner ran competing businesses behind my back. With andrelang law we sued successfully for information and damages. The process representation was great. Mr. Andrelang also accompanied us in the exclusion of the other and the revision of our articles of association.
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Dr. Andrelang supported us very well in negotiations with the purchasing department of a large company. We now have a clear understanding of our legal position. We value him as a sparring partner to sort our interests and arguments and use them efficiently.
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Clear in advice and tough in negotiations. Not intimidated, keeps a clear head. Are very satisfied.
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At first we didn't know how to structure our sales. We didn't want to offend the dealers, but we also wanted to make use of our opportunities. dr Andrelang showed us several approaches for selective sales and also highlighted the risks. We were able to make a decision that was very suitable for us. Thanks very much.
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dr Andrelang clearly shows options for action and does not shy away from confrontation. We always felt that he was passionate about our cause and represented our interests efficiently in court. We are very satisfied with the outcome of the court case.



dr Andrelang, LL. M

Specialist lawyer for international business law

Specialist lawyer for commercial and corporate law


Ask your legal advice!

If you would like to make use of my services as a lawyer and specialist lawyer for corporate and commercial law, please do not hesitate to contact me at any time.

You can reach my law firm andrelang law by telephone on the number 089/2020 1272, per email to or about that online contact form. I look forward to welcoming you to my office soon.

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