There is little doubt about the effectiveness of influencer marketing on social media channels, especially instagram and youtube. Companies are increasingly relying on influencers and allowing them new products
Today, branded products not only embody fashion and luxury, but also a brand experience and an attitude towards life, which the customer often already has when purchasing the branded product
A guarantee is always a special promise of performance by the seller or the manufacturer, with which he guarantees a certain minimum durability in the sense of freedom from defects or a certain property
The courts have also once again been concerned with the ban on the sale of branded products on online platforms as part of a selective distribution system. The Frankfurt am Main Higher Regional Court recently ruled
##1. New terms – “aggressive business practices”, Section 4a UWG{.h4} With many innovations, retailers only have to adapt to changes in the terms used. So is
Best price clauses in contracts or general terms and conditions of the online portal oblige participants, in particular hotels, tour operators or specialist retailers, to always offer services or products cheaper on the online platform
##What was the judgment about?{.h3} Complainant was the Center for Protection against Unfair Competition (CPUC). The CPUC sought to forbid the use of the following
The BGH decided accordingly that the use of a domain name (here: “wetteronlin.de”) that was formed from the incorrect spelling of a previously registered Internet address (here: “wetteronline.de”)
##1. General ban on sales via online marketplaces The sale of goods via online marketplaces has long been a thorn in the side of many manufacturers. Many online marketplaces have
1. Right of withdrawal The right of withdrawal is standardized across Europe. In the EU there is generally a cancellation period of 14 days and a uniform model cancellation policy. The customer must exercise his right of withdrawal
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